I have followed Mr. Godin’s work for a long time now and enjoyed his perspective on the world of work and beyond. This book has a great quote on the back – “The purpose of a beehive isn’t to make honey. Honey is a by-product of a healthy hive.” And therein lies the content of the book—how do we create healthy hives? One of his early points is to be revolutionary in your approach is inconvenient, and on the edge, and ultimately the difference maker. Another significant point he makes is that our new world of gamification has reinforced extrinsic motivation, which is being built into our learning path at a young age. So, in the world of work, to expect intrinsic motivation to “get ahead” is a non-starter. And we are now growing more and more attached to the dot on the floor instead of the relationships that create a healthy hive. These are only two points in a powerful book of takeaways.
The Song of Significance | Seth Godin
About the Author: Judy Hissong, CLM

Judy Hissong is the President of Nesso Strategies. A former law firm Chief Operating Officer, she helps firms become more profitable by advising leaders in strategic and leadership development challenges. Her mission is “world domination for Good.” By creating actionable, lightbulb moments that leaders want to share and spread, she intends to improve the world one person at a time. When she’s not speaking, training and consulting, Judy teaches quarterly online workshops and facilitates Leaders Lab, a monthly video conference that enables small groups of leaders to brainstorm strategies and solutions to work through common issues that keep firms stuck. Learn more at www.nessostrategies.com.