Marty Neumeier is the Director of Transformation in a brand design company. Zag is the discussion of the 17 checkpoints in the design process of a brand. These checkpoints can turn your brand from common to exceptional. And, in the competitive legal landscape, being exceptional is a goal worth setting! The book is very visual, lots of graphics and photos, and filled with action steps, and points of contemplation. Three points I’m sitting with:
- Write your firm’s obituary. What would you like posterity to say about you?
- Establish your culture, and the virtues it holds. Then move past what you makes you admirable and discover what makes you unique.
- People don’t like being changed. Invite them into the change.
Judy Hissong, CLM
Judy Hissong is the President of Nesso Strategies. A former law firm Chief Operating Officer, she helps firms become more profitable by advising leaders in strategic and leadership development challenges. Her mission is “world domination for Good.” By creating actionable, lightbulb moments that leaders want to share and spread, she intends to improve the world one person at a time. When she’s not speaking, training and consulting, Judy teaches quarterly online workshops and facilitates Leaders Lab, a monthly video conference that enables small groups of leaders to brainstorm strategies and solutions to work through common issues that keep firms stuck. Learn more at www.nessostrategies.com.
