Zag | Marty Neumeier

Marty Neumeier is the Director of Transformation in a brand design company. Zag is the discussion of the 17 checkpoints in the design process of a brand. These checkpoints can turn your brand from common to exceptional. And, in the competitive legal landscape, being exceptional is a goal worth setting! The book is very visual, lots of graphics and photos, and filled with action steps, and points of contemplation. Three points I’m sitting with:

  • Write your firm’s obituary. What would you like posterity to say about you?
  • Establish your culture, and the virtues it holds. Then move past what you makes you admirable and discover what makes you unique.
  • People don’t like being changed. Invite them into the change.

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By |2017-11-17T15:08:43+00:00November 17th, 2017|What Is Judy Reading?|Comments Off on Zag | Marty Neumeier

About the Author:

World Domination for Good Judy understands leadership and teams. And, she knows how to help you maximize the potential of yours. For over two decades, Judy has applied her vast knowledge of team dynamics, emotional intelligence, work/life balance, leadership, and finance to help organizations improve their people, process, performance and, ultimately, profits.. Learn more at
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