Simon Sinek is famous for his TED talk on this subject, so if you aren’t going to read this book, check it out here. This book expands on the TED talk to really explore WHY you do what you do. It’s a nice opportunity to consider who you inspire and how you inspire them. Two key points:

  • When you compete against others, no one wants to help you. When you compete against yourself, everyone wants to help.
  • Those who know WHY need those who know HOW.

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Judy Hissong

Judy Hissong, CLM

Judy Hissong is the President of Nesso Strategies. A former law firm Chief Operating Officer, she helps firms become more profitable by advising leaders in strategic and leadership development challenges. Her mission is “world domination for Good.” By creating actionable, lightbulb moments that leaders want to share and spread, she intends to improve the world one person at a time. When she’s not speaking, training and consulting, Judy teaches quarterly online workshops and facilitates Leaders Lab, a monthly video conference that enables small groups of leaders to brainstorm strategies and solutions to work through common issues that keep firms stuck. Learn more at www.nessostrategies.com.